It is 10 O’Clock, Do you Know What You’re Watching?

Well if it Thursday, I am not sure about you, but I know that me and apparently six million viewers are fist pumping—yes that’s right, we are watching the “Jersey Shore.” According to a New York Times’ article by Bill Carter titled “Networks Have Lost Key Viewers At 10 P.M.” “For most weeks this winter, about six million viewers 18 to 49” (Carter) have gone to watch the “Jersey Shore.” Many broadcast networks have had a rough time filling the 10 p.m. time period with material that would drawn in an audience anywhere near that six million figure. Does anyone remember what NBC tried to do with this time slot? Ding…Ding…Ding that’s right—they tried placing Jay Leno in this spot five nights a week and we all know how bitterly that failed!

NBC conducted research that mainly blames “the diminishing audiences at 10 on the growing playback at that hour of programs from digital video recorders” (Carter). However, this argument doesn’t hold true when people are watching shows at 10 p.m. such as the “Jersey Shore” and cable shows like “Teen Mom” and “Real Housewives of Beverly Hills.”

It seems that cable is beating out broadcast networks in the most cutting-edge shows that are taking risks with their content. Networks are shying away from giving their audience entertaining and original shows at 10 p.m.


Carter, Bill. “Networks Have Lost Key Viewers At 10 P.M.” The New York Times. Print. 21 Feb. 2011. B1, B2.