Tweet Masters

Twitter has become not just a place for people to tweet what they ate for breakfast (blueberry waffles), but also an arsenal for news outlets. And more importantly newspapers.

The Wrap, recently updated the top 25 U.S. newspapers on Twitter. According to The Wrap,  “at 3,062,437, the New York Times remains the only American newspaper with more than a million followers. The Chicago Tribune, at 829,742, is number two, followed by the Wall Street Journal, Washington Post and Los Angeles Times.” Newsday came in 23rd with 5,020 followers.

Many people have argued that Twitter became a huge threat to newspapers over the past few years because people were going to Twitter to get their daily news and skipping their daily newspaper read.  So it only made sense that these newspaper would create a Twitter accounts in order to combat the move to Twitter and abandonment of print. There are thousands of newspaper-related Twitter profiles, from official accounts of the paper overall to more personal profiles maintained by individual journalists. In a report by The Bivings Report they state “The Twitter profiles of the newspapers send out an average of 11 tweets per day” and “37% of newspaper accounts we looked at replied to users in more than 10% of their tweets.”

Newspaper Twitter accounts have deemed a very smart move for the industry because it allows people to get these tweets on their mobile devices and on their computers. They get sent important headlines and information that is coming from a verified and credible source like The New York Times or the Wall Street Journal not from @fluffycakes212 (just made that up).

Techniques that newspapers seem to be abiding by on Twitter are  either blasting the news just like an RSS feed while others are talking back to their followers. I personally enjoy the more interactive approach, but when that isn’t going on I like the frequent blast of news. I think a successful approach would be a hybrid of the two techniques.