As Director of Marketing for Kinexion—a network of seven nonprofit agencies supporting people with intellectual and developmental disabilities—I led a comprehensive brand transformation that unified communications across the entire organization. I developed and executed multi-channel campaigns that elevated visibility, improved stakeholder engagement, and supported recruitment and fundraising goals. From digital strategy to content development, I infused every initiative with heart, clarity, and data-backed insights.

As the founder and president of a full-service digital agency, I spearheaded strategic marketing campaigns across healthcare, nonprofit, and consumer sectors. I led cross-functional teams, managed budgets, and delivered tailored strategies that drove measurable growth for clients. My work included funnel optimization, brand development, and full creative direction—from concept to execution. I also oversaw internal marketing, expanding the agency’s presence and client base across New York and Texas.

In this executive role, I built and scaled Centipede Digital’s marketing operations. I led the development of high-performing in-house teams, launched new processes, and implemented KPI-driven strategies that increased visibility and client ROI. I optimized the full media mix—including traditional advertising, digital, SEO/SEM, email marketing, and social campaigns—to boost leads, engagement, and conversion. My work laid the foundation for scalable growth and long-term client success.

At Fossil Group, I managed global brand marketing for iconic licensed brands including adidas, Diesel, and Kate Spade. I led photoshoots, digital campaigns, and creative projects that ensured cohesive storytelling across regions and platforms. I also partnered with cross-functional teams to deliver brand-aligned content across social media, digital assets, and global retail touchpoints. My focus on storytelling, consistency, and collaboration strengthened brand equity worldwide.

I drove national brand recognition for over 400 Dickey’s franchise locations by leading public relations, digital marketing, and community outreach initiatives. I launched the company’s first corporate blog and online newsroom, produced franchise webinars, and aligned PR strategies with brand goals. My local market campaigns secured consistent media coverage and enhanced community engagement, contributing to strong franchise growth.

At Stony Brook University, I pursued a dual major in Business Management and Marketing with a minor in Journalism, blending strategic thinking with creative communication. My studies laid a strong foundation in market research, brand development, and media, preparing me to lead in fast-paced, results-driven environments.