Career Highlights
Branding a Bold Future
As Chief Marketing Officer, I led the transformation of McKinney Economic Development Corporation into a bold, opportunity-driven brand—repositioning the city as a premier destination for business and growth.
The Challenge
McKinney Economic Development Corporation (MEDC) was ready to reinvent itself—but needed a strong strategic lead to bring that vision to life. Their brand and digital presence lacked clarity, cohesion, and competitive edge. They needed someone who could not only craft a compelling brand strategy, but also lead a cross-functional team to execute across creative, content, technology, and marketing.
My Role
As Chief Marketing Officer, I set the vision and strategy for a complete brand reinvention. I led a multi-disciplinary team of designers, developers, content creators, and marketing specialists, ensuring every decision aligned with a unified brand purpose and market positioning. From concept through execution, I oversaw the rollout of a full-scale rebrand, combining big-picture strategy with hands-on leadership across creative and communications.
The Strategy
To elevate McKinney as a serious contender for economic development projects, I architected a brand and marketing strategy designed to inspire confidence, drive engagement, and deliver results. Core elements of the strategy included:
Brand Identity Development
Creating a modern logo and visual system that reflected the ambition and energy of McKinney’s business landscape. point of using Lorem Ipsum is that it has a more or less normal distribution of the point of using.
Website Design
Directing the build of a sleek, accessible, and SEO-optimized website to better inform and engage key various audiences.
Lead Generation & Marketing Automation
Deploying advanced tools to capture interest, automate engagement, and measure results.
Media & Public Relations
Positioning McKinney as a thought leader in economic development through strategic communications.
The Result
Under my leadership, MEDC emerged with a revitalized identity and the strategic tools to match. The brand now confidently reflects McKinney’s bold spirit, strong economic infrastructure, and limitless potential. This initiative not only elevated public perception—it directly contributed to increased awareness, stronger stakeholder engagement, and a more competitive edge in national site selection conversations.
