Career Highlights
Shining a New Light
As a marketing executive, I spearheaded a full-scale brand revitalization for Children’s Lighthouse, aligning its identity with its core values and positioning it for sustained growth in the competitive early childhood education sector.
The Challenge
Children’s Lighthouse, a national franchise with over 50 locations, recognized inconsistencies in its brand messaging and visual identity. These disparities led to confusion among stakeholders and diluted the brand’s impact in the market. The organization sought a strategic overhaul to unify its brand presence and better reflect its commitment to values-based early childhood education.
My Role
In my marketing leadership role, I led a cross-functional team to conduct an in-depth brand audit, gathering insights from internal stakeholders, franchise owners, and customers. This comprehensive analysis informed the development of a cohesive brand strategy. I oversaw the redesign of the logo, website, and marketing materials, ensuring consistency across all touchpoints. Additionally, I directed the implementation of advanced marketing automation tools to enhance lead generation and customer engagement.
The Strategy
I developed a unified brand and marketing strategy to align Children’s Lighthouse’s identity with its values—building trust, elevating perception, and setting the stage for scalable, long-term growth.
Brand Audit & Analysis
Conducted thorough evaluations of brand image, social media presence, website effectiveness, and marketing materials.
Visual Identity Redesign
With my creative team, developed a modern logo and visual system that encapsulate the brand’s essence. Produced high-quality photography, videography, and virtual tours to showcase the brand’s offerings.
Website Overhaul
Launched a user-centric, SEO-optimized website to improve user experience and visibility.
Digital Marketing
Executed targeted campaigns to increase brand awareness and drive enrollment.
The Outcome
The rebranding initiative successfully unified Children’s Lighthouse’s identity, resonating with both internal stakeholders and the target audience. The refreshed brand image and enhanced digital presence led to increased engagement, higher enrollment rates, and a stronger market position. This project exemplifies my ability to lead comprehensive marketing transformations that drive tangible business results.
